Tod Maffin's Blisteringly Effective Email Marketing

Have you ever been frustrated by vague seminars that promise you social media results but don’t deliver? Perhaps the presenter focused on the “shiny objects,” told you how you have to “be one with the conversation” without showing you how to do that and make money, generate leads, reduce attrition, or whatever your business goals are?

Wouldn’t you rather spend your time planning a return on your social media investment, than learning how to re-colour a Twitter avatar?

As a former CEO of a publicly traded company, Tod Maffin approaches social media from a business point-of-view. Using his Assured ROI™ methodology, he’ll show you how to ensure that you earn measurable, real, bottom-line results from your social media strategies. No 50,000-foot viewing here. Only simple, understandable, and measurable strategies.

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Workshop Agenda

Wednesday, January 20, 2009 • 9:30 a.m. • UBC Robson Square, 800 Robson Street, Vancouver

Part I: The Basics

• Starting your first email newsletter
• Using a provider vs doing it yourself
• How to get subscribers
• How to craft a subject line that your recipients will respond to
• Promoting your newsletter
• The “no-effort newsletter” — merging your newsletter and your blog
• How often should I send?
• About using a purchased mailing list
• Sending in advance, and setting up a regular automated schedule
• Full tour of Mailchimp.com
• What to write and how to find material
• Giving your newsletter a professional design in two minute
• Personalizing your newsletters (”Dear Tod,” instead of “Dear newsletter subscriber”)

Part II: The Secrets

• 14 tips to increasing your open rate
• Integrating your newsletter directly with your web site without being a programmer
• Boost your open rate using A/B testing (via name, subject line, or date/time)
• Tying newsletter-opens directly to purchases or lead generation
• Staying out of spam folders
• Using Google Analytics to track your newsletter’s success
• Using plug-ins to connect your newsletter to your Wordpress, Joomla, Drupal, or Movable Type CMS
• Segmenting your newsletter for stronger personalization — send only to specific sub-groups
• Create auto-responders that automatically send content to your subscribers without you lifting a finger
• Keeping it Legal: Staying within the bounds of the CAN-SPAM act
• Affiliate marketing: Earn cash with your newsletter with a single link
• Integrating Twitter, Facebook, and LinkedIn into your newsletter
• Integrating events registrations and surveys right in the newsletter
• Integrating other services, such as Salesforce, Freshbooks, HighRise, PayPal, and more

Part III: No Question Is a Stupid Question

• Lively Q&A session, where every question is answered and discussed among attendees.

Every attendee will receive a workbook with a summary of content covered, and access to a private web page full of resources, links, and a summary of the workshop content.

Completely Interactive & Customized

When you register, you'll receive a link to a short 30-second questionnaire, designed to help Tod understand your particular needs, current usage of email newsletters, and overall comfort with technology. This will make sure your morning time stays at top-value.

As well, participants will each use an interactive voting keypad, to ensure the material is on-target in real time.

You’ll have fun with occasional snap quizzes, and Tod will be able to determine where to take the session next and which areas to slow down and focus on.

The Complete Assured ROI™ Package

If you want to get full value out of this workshop, make sure you register for the Complete Assured ROI™ package. Only FIVE Complete Assured ROI™ Packages are available.

• Admission to Blazingly Effective Email Newsletters workshop (see details above)
• Unlimited telephone coaching before sending your first campaign
  
• Comprehensive review of first two email newsletter drafts ($300 value)
• Video of workshop (in MP4 format) ($79 value)
• A copy of Assured ROI: Blazingly Effective Email Newsletters e-book ($19 value)
• Certificate for sixty minutes of social media coaching/instruction — use for your business, your personal Facebook page, or whatever! ($150 value)
• Exclusive advance notice of upcoming Tod Maffin seminars — ability to buy before general public
  
• Lifetime discount for any of Tod’s public Assured ROI™ series workshops on social media
• One year membership in forthcoming social media business membership site ($199 value) launching mid-January 2010
• Copy of Understanding the Facebook Generation 16-page e-book ($9.95 value)
  
• Promotion of your newsletter to more than 8,000 people via Tod Maffin’s newsletter, Facebook profile, LinkedIn proffile, and Twitter account (immeasurable value)
  
• One year membership in the Assured ROI™ Braintrust Forums (launching mid-January 2010)
• (That’s $756.95 in bonus value, all included with this package.)